Thursday, February 21, 2019

Qualitative Research

Introduction/BackgroundIn this section of the study, the detective should explain the rationale for undertaking the work constituti sensationd on, including what he/she has chosen to do, the reasons for doing it and the stress to the study. It should be written in an explanatory style. Thus, the questioner should utter what the report is virtuallywhat, the relevant themes and issues, a brief outline of the rule of interrogatory and in any case the limits of the search and reasons for them.For instance, in the article coroneted Making embodied Social Responsibility Work Do cl sustainish and Community Banks (RCBs) in Ghana Cargon at All? by Dr. Henry Kofi Mensah, Dr. Ahmed Agyapong and Dr. Eric Fosu Oteng-Abayie, the background culture was perfectly done. The questioners made their intentions clear and known and by this, their minginess was on Rural and Community Banks in Ghana.Also, what other researchers have debated on concerning this topic was made clear by the res earchers.Literature ReviewThis part of the research report should focus on a survey of publications (e.g. books, journals, authoritative websites, conference papers, etc.), account work that has already been done on the topic of the report.It should lone(prenominal) complicate studies that have direct relevance to the research. A literature polish should be written standardised an essay in a discursive style, with an introduction, briny discussion exhibitioned in themes and a conclusion. Then, the researcher should conclude with how the review has informed his/her research, thus things the researcher provide be building on and also the gaps he/ she leave alone be filling.For instance, in the article titled Making Corporate Social Responsibility Work Do Rural and Community Banks (RCBs) in Ghana C be at All? by Dr. Henry Kofi Mensah, Dr. Ahmed Agyapong and Dr. Eric Fosu Oteng-Abayie, the literature review was perfectly done.The researchers of this article grouped their lite rature review in thematic areas, which include CSR and Business operations, The CSR Agenda and the Operations of RCBs and also concluded with the pop the question to provide justification or other than for the investment in CSR and contribute to the growing discourse of CSR and its strategic quantify for SMEs in emerging economies.qualitative researchQualitative research refers to look into the features of a securities industry with in-depth research that explores the background and context for decisiveness making1. In other words, this type of research prefers other methods sooner than the statistical analysis of information to obtain received conclusion about the merchandise and aims to research on the behaviour of the clients.There are both types of qualitative research methods. The archetypical one is depth consultationing. Depth interviewing refers to one on one interviewing as the important tool of finding the nodes preferences and opinions about a product, a service or a market campaign, for example.The second method is group discussions, in which the focus moves from the idiosyncratic consumer to the group of potency clients2. The customers are brought together and discuss a authentic product or service, analyzing the durability and weaknesses of that product and proposing ways by which its gross sales lav be increased.In general, qualitative research is used when more(prenominal)(prenominal) in depth or perceptual info is required3. This instrument that, as a marketing tool, qualitative research give be used when attempting to obtain really focused information on consumer air an consumer response to a certain product or service.The first classical advantage of such a marketing tool is the fact that it is rattling applied and that it is most believably to provide precise accurate information in the area it is used. If you act an individual, one-on-one interview with a potential or active client, you giveing be po sing questions so that you will obtain feedback as to the customers preference in monetary value of that products characteristics.In this way, the product that will be launched on the market will be more fit for the potential clients, it will bear many of characteristics they charter or require. If the product has already been launched, therefore this will most promising be corrected following the new-fangled evaluations. Because it will reflect more of the requirements the clients want, the products sales are likely to grow as well.Among the disadvantages, we can mention, first of all, the fact that the market is formed of an almost unnumbered number of clients and customers, while these methodologies target only a very minute number of them. We may assume that the targeted individuals are not necessarily representative for the full(a) population and that they will be only be referring to their own preferences preferably than those of the entire potential group of consume rs.Additionally, we can point towards the very large costs qualitative research implies. Indeed, being able to perform individual interviews is definitely a line of work that will mean redundant costs for each of the interviews. The group interview methodology is also costly, as all the participants will need to be paid, while this type of sitting is likely to take up some time.Quantitative research refers to metre a market and quantifying that measurement with info4. Obviously, compared to qualitative research, this is a such(prenominal) larger positioning, a perspective where the entire market needs to be tumbled. Additionally, numeric research will aim to discoer and statistically analyze information and data on the market size, market growth pass judgment etc.On the other hand, quantifiable research can also be used to evaluate customer preference and decide on customer attitudes and awareness for certain products.The quantitative analysis is based on cardinal essent ial vectors data collection and data analysis. In ground of data collection, this activity will be aimed at gathering data that will help the marketing related conclusivenesss of the company. Data can be collected in any circumstances, on the street in interviews, finished the cyberspace, on the phone or over the mail etc.On the other hand, this data needs to be interpreted and analyzed so as to provide the necessary reaction from the decision makers. By interpretation, we will mean that the data will be statistically analyzed, trends and current tendencies will be estimated, all this with the use of different statistical measure and calculations.Obviously, the main advantage of quantitative research is that it utilize such an ample perspective over the whole market rather than isolated opinions of certain individuals. On the other hand, the problem is that it often does not incorporate personal opinions, things like customer preference and specific customer behaviour, which would be covered by the qualitative research.In general, it is often recommended that the two different types of analyses are have so as to reflect lift out both the market in general and the individual preferences. This way we can ensure that the marketing decision is entirely sustained and supported by relevant data.Bibliography1. market research qualitative research. On the Internet at http//www.tutor2u.net/ business organization/marketing/research_qualitative.asp. expire retrieved on November 15, 2006.2. Qualitative Market Research. be retrieved on November 15, 20063. Market research quantitative research. Last retrieved on November 15, 2006.1 Market research qualitative research. On the Internet at http//www.tutor2u.net/business/marketing/research_qualitative.asp. Last retrieved on November 15, 2006. 2 ib. 3 Qualitative Market Research. On the Internet at http//www.apmforum.com/emerald/qualitative-market-research.htm. Last retrieved on November 15, 2006 4 Market resear ch quantitative research. On the Internet at http//www.tutor2u.net/business/marketing/research_quantiative.asp. Last retrieved on November 15, 2006.Qualitative researchQualitative research refers to investigating the features of a market through in-depth research that explores the background and context for decision making1. In another words, this type of research prefers other methods rather than the statistical analysis of data to obtain certain conclusion about the market and aims to research on the behaviour of the customers.There are two types of qualitative research methods. The first one is depth interviewing. Depth interviewing refers to one on one interviewing as the main tool of finding the customers preferences and opinions about a product, a service or a marketing campaign, for example.The second method is group discussions, in which the focus moves from the individual consumer to the group of potential customers2. The customers are brought together and discuss a cert ain product or service, analyzing the strength and weaknesses of that product and proposing ways by which its sales can be increased.In general, qualitative research is used when more in depth or perceptual data is required3. This means that, as a marketing tool, qualitative research will be used when attempting to obtain very focused information on consumer behavior an consumer reaction to a certain product or service.The first important advantage of such a marketing tool is the fact that it is very applied and that it is most likely to provide very accurate information in the area it is used. If you conduct an individual, one-on-one interview with a potential or active client, you will be posing questions so that you will obtain feedback as to the customers preference in terms of that products characteristics.In this way, the product that will be launched on the market will be more fit for the potential clients, it will bear many of characteristics they need or require. If the pro duct has already been launched, then this will most likely be corrected following the new evaluations. Because it will reflect more of the requirements the clients want, the products sales are likely to grow as well.Among the disadvantages, we can mention, first of all, the fact that the market is formed of an almost incalculable number of clients and customers, while these methodologies target only a very small number of them. We may assume that the targeted individuals are not necessarily representative for the entire population and that they will be only be referring to their own preferences rather than those of the entire potential group of consumers.Additionally, we can point towards the very large costs qualitative research implies. Indeed, being able to perform individual interviews is definitely a task that will mean additional costs for each of the interviews. The group interview methodology is also costly, as all the participants will need to be paid, while this type of se ssion is likely to take up some time.Quantitative research refers to measuring a market and quantifying that measurement with data4. Obviously, compared to qualitative research, this is a much larger perspective, a perspective where the entire market needs to be analyzed. Additionally, quantitative research will aim to discover and statistically analyze information and data on the market size, market growth rates etc.On the other hand, quantitative research can also be used to evaluate customer preference and decide on customer attitudes and awareness for certain products.The quantitative analysis is based on two essential vectors data collection and data analysis. In terms of data collection, this activity will be aimed at gathering data that will help the marketing related decisions of the company. Data can be collected in any circumstances, on the street in interviews, through the Internet, on the phone or over the mail etc.On the other hand, this data needs to be interpreted an d analyzed so as to provide the necessary reaction from the decision makers. By interpretation, we will mean that the data will be statistically analyzed, trends and current tendencies will be estimated, all this with the use of different statistical measure and calculations.Obviously, the main advantage of quantitative research is that it give such an ample perspective over the whole market rather than isolated opinions of certain individuals. On the other hand, the problem is that it often does not incorporate personal opinions, things like customer preference and specific customer behaviour, which would be covered by the qualitative research.In general, it is often recommended that the two different types of analyses are combined so as to reflect best both the market in general and the individual preferences. This way we can ensure that the marketing decision is entirely sustained and supported by relevant data.Bibliography1. Market research qualitative research. On the Internet at http//www.tutor2u.net/business/marketing/research_qualitative.asp. Last retrieved on November 15, 2006.2. Qualitative Market Research. Last retrieved on November 15, 20063. Market research quantitative research. Last retrieved on November 15, 2006.1 Market research qualitative research. On the Internet at http//www.tutor2u.net/business/marketing/research_qualitative.asp. Last retrieved on November 15, 2006. 2 Ibid. 3 Qualitative Market Research. On the Internet at http//www.apmforum.com/emerald/qualitative-market-research.htm. Last retrieved on November 15, 2006 4 Market research quantitative research. On the Internet at http//www.tutor2u.net/business/marketing/research_quantiative.asp. Last retrieved on November 15, 2006.

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