Sunday, February 24, 2019
Summary of Journal “International Marketing Tool: the Internet”
Article human activity International Marketing Tooll The network Journal Title Industrial Management And Data Systems Date/ shorten 1998, Vol. 98 Issue 6, 253 261. Authors Fred Palumbo, Paul Herbig Summarized by Emre Avsar Major goal of this article is to provide to discernment what marketers consider when adopting marketing decisions to the net. The Internet provides to organizations least expensive and original tools for advertising, victorious and placing orders and communicating with their customers worldwide.Even if, the Internet can make marketers dreams come true, it can behave harmful consequences for firms which are not aware of the challenges that the Internet creates. Marketers should make decisions having esteem to, planetary price, increase of competition, cultural differences, telecommunication infrastructure, credit cards commit worldwide, etc. The Internet is composed of millions of networks connected on a globose scale.Those networks provide service which are communicating with one another or to find any information all over the world. The services which provided by the Internet are e-mail, mailing list, newsgroup, cybermall, etc. Companies should decide to how they use the Internet as a marketing tool. When companies deciding that, they should pay attention to international price, spherical branding, territory, channel conflict, international distribution, organizational structure, increase of competition, means of payment.The Internet gives a more global view, this global availability generate several(prenominal) new challenges such as Cultural aspects ( language, images, colors) , privacy, concorship, security, international law, intellectual property, global branding, international distribution, intellectual property, etc. The Internet provides many resources for all firms, specially for small and medium sized organizations, searching for a market for their products and services globally.